Shopify Store & Digital Marketing

Shopify ECommerce

Phase 1

Introduction

• Why use Shopify?
• Understanding Shopify Product

How to Design Your Store

• How to Buy Your Domain
• How to Create Pages
• How to Create Navigation
• How to Choose Your Theme
• Edit the Look and Feel of Your Store
• How to Edit Preferences

How to Add Products to Sell

• Add a Product
• Create a Collection

How to Get Paid

• Payment Set-Up

How to Ship Your Product

• How to Set Up Shipping
• How to Set Up Legal
• How to Set Up Checkout

Launching Your Shopify Store

• How to Place a Test Order
• How to Launch Your Online Store
• How to Add a Sales Channel
• How to Add an App
• How to Kickstart Your Marketing
• Shopify Analytics Overview
• How to Join the Community

Phase 2

Shout-Out About Our Shopify Store

• Readiness of Site, and Social Media Profiles
• Organic Marketing on Instagram
• Organic Marketing on Pinterest
• Organic Marketing on Twitter
• Presence on Forums and Discussion Platforms

Scaling Facebook & Instagram Presence

• Site and Social Media Complete Review
• Facebook Content Strategy
• Understanding Facebook / IG Ad Objectives
• Laser Pointed Audience Selection
• Sales Funnel or Customer Journey

Facebook Ads

• Facebook Campaign Launch
• Facebook Ads Testing
• Common Issues
• Scaling
• Campaign Optimization

Keyword Research and Google & YouTube Ads

• Keyword Research and Content Additions and Implementations
• Google Ads Concept
• Search & Display Ad Configuration
• Video / YouTube Ads Configuration
• Scaling